AI Insights · Timothy · October 2025
Top 5 Personal Finance Apps on Unified Platform in Australia Q3 2025
Explore the performance of the top 5 personal finance apps in Australia during Q3 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the third quarter of 2025, the personal finance app landscape in Australia witnessed varied performances across the top five applications, as reported by Sensor Tower.
Splitwise saw its weekly revenue peak at approximately $3.2K early in the quarter, with fluctuations that resulted in a slight decline to around $2.6K by the end of September. Weekly downloads remained relatively stable, starting at 6.3K and ending at a similar level. Active users increased from 147.5K to 168.3K, showing a positive engagement trend.
WeMoney: Pay off debt faster experienced consistent weekly revenue around the $2K mark, peaking at $2.2K in late September. Downloads initially dipped but regained momentum, closing the quarter at 2.9K. Active users varied, starting at 39K, peaking at 43K, and ending at 36.7K.
Buddy: Budget Planner App had a steady revenue performance, beginning at $1.1K and concluding at $859. Downloads fluctuated slightly, with a decrease from 1.7K to 1.4K. Active users saw a gradual decline, from 2.9K to 2.5K over the quarter.
Frollo - Feel good about money maintained a stable download rate, starting at 1.7K and closing at 1.4K. Active users increased from 29.8K to 31.1K, reflecting consistent user engagement.
Lastly, Money Manager Expense & Budget showed a gradual increase in weekly revenue, peaking at $874 in late July. Downloads remained steady around the 1K mark, ending the quarter at 868. Active users demonstrated a recovery, starting at 15.5K and finishing at 15K.
For more detailed insights and data trends, visit Sensor Tower's website.
